We help your business grow
Edgewerk builds your team a unified sales, marketing and product operating system to drive more revenue.
About Eric
About Eric
About Eric
Eric has 15 years of experience leading BD, strategy and marketing functions at both VC/PE-backed and publicly traded companies. He has significant experience in leadership roles including his most recent time at EditShare as Executive Vice President of Marketing and Strategy. Prior to his time at EditShare, Eric led various go-to-market oriented functional teams including roles at Hudl, Spartan Race and Brightcove. In addition to functional leadership, Eric enjoys acting as the connective tissue for high-importance projects such as product launches, pricing projects and brokering strategic partnerships. Eric is comfortable creating new processes, market development strategies and go-to-market operations from the ground up to provide a foundation for long term success. Eric graduated from Michigan State University and received his MBA from the Kellstadt School of Business at DePaul University.
Eric has 15 years of experience leading BD, strategy and marketing functions at both VC/PE-backed and publicly traded companies. He has significant experience in leadership roles including his most recent time at EditShare as Executive Vice President of Marketing and Strategy. Prior to his time at EditShare, Eric led various go-to-market oriented functional teams including roles at Hudl, Spartan Race and Brightcove. In addition to functional leadership, Eric enjoys acting as the connective tissue for high-importance projects such as product launches, pricing projects and brokering strategic partnerships. Eric is comfortable creating new processes, market development strategies and go-to-market operations from the ground up to provide a foundation for long term success. Eric graduated from Michigan State University and received his MBA from the Kellstadt School of Business at DePaul University.
WHAT WE DO
(Re)Launch Your Business
(Re)Launch Your Business
Edgewerk helps businesses create a systematic approach to revenue growth. We enable a full revamp of your sales + marketing strategy and operations, or special project support for mission critical needs like annual planning, product launches or merger integration.
We help start-ups and small businesses build demand for new and existing products with practical thought. No annoying buzzwords or mindless corporate jargon.
Edgewerk helps businesses create a systematic approach to revenue growth. We enable a full revamp of your sales + marketing strategy and operations, or special project support for mission critical needs like annual planning, product launches or merger integration.
We help start-ups and small businesses build demand for new and existing products with practical thought. No annoying buzzwords or mindless corporate jargon.
Services
Services
Edgewerk provides services in four key areas:
Strategic Planning
Go-to-Market Operations
Market Development
Positioning and Pipeline
Get in Touch
Get in Touch
Get in Touch
SERVICES
SERVICES
Strategy and Planning
Strategy and Planning
A company has a revenue goal for this year - that’s helpful. How are they going to get there? Too often, start-ups and small businesses do what’s comfortable without a plan for execution or a system to ensure accountability and delivery. Hope isn’t a strategy. Let’s work together install a thoughtful gameplan to ensure you're re-forecasting up and not down.
A company has a revenue goal for this year - that’s helpful. How are they going to get there? Too often, start-ups and small businesses do what’s comfortable without a plan for execution or a system to ensure accountability and delivery. Hope isn’t a strategy. Let’s work together install a thoughtful gameplan to ensure you're re-forecasting up and not down.
Get in Touch
Get in Touch
Get in Touch
SERVICES
SERVICES
Go-To-Market Operations
Go-To-Market Operations
Sales, finance, marketing and product teams frequently operate in their own bubbles. No collaboration or operating system, just protection of fiefdoms. Unify your core four strategic functions so that collaboration isn't just necessary, it's welcomed.
Sales, finance, marketing and product teams frequently operate in their own bubbles. No collaboration or operating system, just protection of fiefdoms. Unify your core four strategic functions so that collaboration isn't just necessary, it's welcomed.
Sales, finance, marketing and product teams frequently operate in their own bubbles. No collaboration or operating system, just protection of fiefdoms. Unify your core four strategic functions so that collaboration isn't just necessary, it's welcomed.
Get in Touch
Get in Touch
Get in Touch
SERVICES
SERVICES
Market Development
Market Development
Launching new products and entering new markets needs to be intentional. Simply (over)estimating an addressable market and publishing a few blogs for that audience won't get it done. Being successful requires knowing a new market's community, needs, economic trends and current solutions.
Launching new products and entering new markets needs to be intentional. Simply (over)estimating an addressable market and publishing a few blogs for that audience won't get it done. Being successful requires knowing a new market's community, needs, economic trends and current solutions.
Get in Touch
Get in Touch
Get in Touch
SERVICES
SERVICES
Positioning and Pipeline
Positioning and Pipeline
Your company needs a great story that builds trust with prospects. There are TONS of vendors out there vying for your customers’ and prospects’ business. If you can’t explain why you can do it 10x better than your competition, all the perfectly executed campaigns in the world won’t matter. Good positioning leads to good pipeline.
Your company needs a great story that builds trust with prospects. There are TONS of vendors out there vying for your customers’ and prospects’ business. If you can’t explain why you can do it 10x better than your competition, all the perfectly executed campaigns in the world won’t matter. Good positioning leads to good pipeline.
Get in Touch
Get in Touch
Get in Touch
Process
Work
Work
Hudl Focus
Hudl Focus
Hudl Focus
PRODUCT LAUNCH / PRICING / BRANDING
While at Hudl, Eric led a cross-functional team to launch Hudl Focus, a cutting edge sports smart camera utilizing computer vision, machine learning and AI to track play with no moving parts. Eric led brand, pricing, and go-to-market strategy for the product launch.
While at Hudl, Eric led a cross-functional team to launch Hudl Focus, a cutting edge sports smart camera utilizing computer vision, machine learning and AI to track play with no moving parts. Eric led brand, pricing, and go-to-market strategy for the product launch.
While at Hudl, Eric led a cross-functional team to launch Hudl Focus, a cutting edge sports smart camera utilizing computer vision, machine learning and AI to track play with no moving parts. Eric led brand, pricing, and go-to-market strategy for the product launch.
EditShare (formerly Shift)
EditShare (formerly Shift)
EditShare (formerly Shift)
GO-TO-MARKET / MARKETING / STRATEGY
GO-TO-MARKET / MARKETING / STRATEGY
GO-TO-MARKET / MARKETING / STRATEGY
Eric led marketing and go-to-market strategy at EditShare, a growth stage technology company featuring both SaaS and hardware solutions for video creatives and technologists. While building a marketing department from scratch, Eric acted as the General Manager of the security business unit, led a full content strategy overhaul and enacted improvements in paid media campaign strategy.
Eric led marketing and go-to-market strategy at EditShare, a growth stage technology company featuring both SaaS and hardware solutions for video creatives and technologists. While building a marketing department from scratch, Eric acted as the General Manager of the security business unit, led a full content strategy overhaul and enacted improvements in paid media campaign strategy.
Eric led marketing and go-to-market strategy at EditShare, a growth stage technology company featuring both SaaS and hardware solutions for video creatives and technologists. While building a marketing department from scratch, Eric acted as the General Manager of the security business unit, led a full content strategy overhaul and enacted improvements in paid media campaign strategy.
Daily Burn + Spartan Race
Daily Burn + Spartan Race
Daily Burn + Spartan Race
PRODUCT LAUNCH / PRICING / BRANDING
While leading business development and operations at Spartan Race, Eric struck a partnership with Daily Burn, a streaming fitness product available on web, mobile and connected TV platforms. Daily Burn Spartan offers six video-on-demand classes to get potential racers ready for their first Spartan Race. The program was supported with a full digital media campaign including social ads, email nurture programs and public relations. The successful partnership featured content development and revenue sharing to drive subscriptions for Daily Burn and race registrations for Spartan Race.
While leading business development and operations at Spartan Race, Eric struck a partnership with Daily Burn, a streaming fitness product available on web, mobile and connected TV platforms. Daily Burn Spartan offers six video-on-demand classes to get potential racers ready for their first Spartan Race. The program was supported with a full digital media campaign including social ads, email nurture programs and public relations. The successful partnership featured content development and revenue sharing to drive subscriptions for Daily Burn and race registrations for Spartan Race.
While leading business development and operations at Spartan Race, Eric struck a partnership with Daily Burn, a streaming fitness product available on web, mobile and connected TV platforms. Daily Burn Spartan offers six video-on-demand classes to get potential racers ready for their first Spartan Race. The program was supported with a full digital media campaign including social ads, email nurture programs and public relations. The successful partnership featured content development and revenue sharing to drive subscriptions for Daily Burn and race registrations for Spartan Race.
